The #BROWNGIRLSWAP is bigger and better than ever!


Together, SheaMoisture and BROWN GIRL Jane announces its investment of a $250,000 grant fund plus comprehensive programming in support of Black Women-owned, independent beauty and wellness brands.


In an unprecedented collaboration between a Fortune 500 and Indie brand, the newly expanded initiative will offer Black female founders a platform to be awarded critical funding, amplify their business, and receive entrepreneurial mentorship from industry veterans. The partnership will also host a ground-breaking virtual summit open to the public.

Calling all Beauty and Wellness Bosses!


We're ready to show you the money, with grants totaling $250,000! Black Women-led companies can apply to win funding for their growing brand, and engage in priceless business-to-business mentorship with seasoned executives from SheaMoisture and Vaseline.


The #BrownGirlSwap pledge launched across social channels in June 2020, challenging everyone to commit to replacing at least FIVE of your “go-to" Beauty and Wellness products with brands owned by Black Women. 


Share the 5 Beauty and Wellness brands you will be swapping to on Instagram using hashtag #BrownGirlSwap and tag @SheaMoisture and @itsbrowngirljane!


Take your business - or even that million-dollar idea- to the next level!


In September, SheaMoisture and BROWN GIRL Jane will sponsor a virtual summit centering established and aspiring Black Beauty and Wellness enthusiasts to provide a space for founders and institutional leaders to learn from experts and collaborate.


The BLACK TO BUSINESS SUMMIT is an expansive, completely free, virtual business bootcamp and networking space designed to help you BOSS up! Everyone is invited!

Meet Badass Black Women who are running some of the most inspiring and dynamic Beauty and Wellness brands on the market today!

Hear how their businesses moved from an idea to a reality. Learn what keeps them pushing forward. 

Which of these brands will you swap in?

Black Americans spent over $1 trillion in 2019, yet most major beauty and wellness companies have less than 5% Black representation. 


In an effort to diversify the beauty and wellness industry, SheaMoisture in partnership with BROWN GIRL Jane, will continue to usher in a pipeline of diverse beauty talent with its new 2021 semester-long, paid internship program for Black college students. 


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©2020 BROWN GIRL jane


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